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Livestock News

SHOW PREVIEW: VIV Asia 2025 returns as the most complete feed-to-food powerhouse event in the region

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VIV Asia 2025, the leading international trade exhibition for the animal protein production industry is set to return with its biggest edition yet from March 12-14, 2025 at IMPACT, Muang Thong Thani, Bangkok, Thailand. This flagship event is co-located with Meat Pro Asia dedicated for meat processing and packaging, and Horti Agri Next Asia, dedicated for advancements in horticulture and agriculture. Together, these three dynamic exhibitions create an unparalleled business and networking experience, covering the entire agrifood supply chain from seed to feed to food.

 

Drawing closer to the event, here’s a preview of what to expect at this year’s VIV Asia:

 

A strategic species-specific approach

With key themes such as disease management, biosecurity, and regenerative agriculture, VIV Asia 2025 will showcase the latest innovations and breakthroughs across four key animal protein sources: poultry, swine, aquaculture, and dairy. Attendees will gain first-hand insights into the most advanced developments in breeding, health, nutrition, and smart farming technologies, ensuring they stay ahead in this fast-evolving industry. Whether you're a producer, supplier, or investor, this is your chance to explore cutting-edge solutions tailored to your sector.

 

Agrifood digitalization with AgriBITs

As another milestone for VIV Asia 2025, AgriBITs will be launching for the first time its two-day program which features key sessions highlighting the latest breakthroughs in automation, biotechnology and AI solutions for the agrifood industry. From precision farming and smart feed technologies to data-driven production systems, AgriBITs is a solid platform for knowledge-sharing and network-building and a valuable opportunity for industry leaders to stay ahead of emerging technological trends.

 

Meat Pro Asia: The ultimate meat processing and packaging showcase

As a co-located event, Meat Pro Asia will bring together the latest solutions in meat processing, food safety, cold chain logistics, and automation. This specialized trade show is a must-attend for businesses seeking to optimize processing efficiency, meet global standards, and explore next-generation packaging technologies as it addresses consumer demand for quality, safety, and sustainability in the meat supply chain.

 

Panadda Kongma, Vice President - Business at VNU Asia Pacific and Kerstin Horaczek, Vice President - Technology Shows at Messe Frankfurt jointly express, “With the global reach of VIV worldwide and Messe Frankfurt’s network of food technology events, Meat Pro Asia 2025 is your gateway to innovation and success.”

 

Horti Agri Next Asia: Advancing sustainable agriculture and horticulture

In parallel with VIV Asia, Horti Agri Next Asia will focus on sustainable farming solutions, bringing forward key developments in controlled-environment agriculture, crop protection, vertical farming, and agri-tech. As global food security and climate resilience gain increasing importance, this event will spotlight breakthroughs that enhance productivity while reducing environmental impact. Whether you’re looking for the latest in horticultural food production or drone technologies for smart agriculture, this exhibition is your go-to destination.

 

Exclusive features and special areas to elevate your experience

VIV Asia 2025 offers more than just exhibits as it delivers a dynamic and immersive experience with special zones and exclusive networking opportunities. At the heart of the event, VIV Square serves as the central hub for industry connections and knowledge. For more expert-led seminars, there’s the Food Tech Transition Square. Meanwhile, there are also networking events planned such as the VIV Asia Golf Connect 2025, Grand Networking Reception, the Networking Shrimp Cocktail, and Country of Honor Night, with some being exclusive, invitation-only gatherings for high-level business interactions. Additionally, the VIV Worldwide Booth in Hall 6 offers direct access to the global VIV network and team. Other noteworthy areas to visit are the Dutch Pavilion and the expanded CropTech - FeedTech hall areas.

 

Seamless experience with complimentary shuttle services and guided tours

To enhance visitor convenience, free shuttle services will be available to registered attendees, ensuring easy access from MRT Sirat to IMPACT Muang Thong Thani. Additionally, guided tours will provide curated insights, helping visitors navigate key innovations and maximize their time at the show. These tours cover five core areas: swine, poultry, aquaculture, food processing, and agriculture, with real-time translation services.

 

Looking forward to VIV Asia 2025, Birgit Horn, Managing Director at VNU Europe says, “This year’s edition of VIV Asia is fast becoming our biggest and most impactful event yet. This is where innovation, collaboration, and opportunity come together. We are truly excited to see the meaningful partnerships and connections that will emerge, reflecting the dedication and efforts of all participants.”

 

Join thousands of industry professionals, leaders, innovators, and decision-makers at VIV Asia 2025 from March 12–14 at IMPACT, Bangkok, Thailand and experience the future of agrifood unfold firsthand. Visitors can register at www.vivasia.nl or via this link before March 11, 2025 for free admission.

 


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